The more you know, the more you sense. The more you sense, the more you select. The more you select, the more you perceive. The more you perceive, the more you remember. The more you remember , the more you learn .The more you learn , the more you know .For clear seeing , this circle repeats itself on and on .
The greatest aid to clear seeing is not eyes that function with or without glasses or a telescope that brings into sharp focus the craters of the moon. The process of sensing, selecting, and perceiving takes a curious, questioning, and knowledgeable mind. The goal of a visual communicator is not simply to have an image published or broadcast. The goal of a visual communicator is to produce powerful pictures so that the viewer will remember their content. Image has no use if the viewers mind doesn’t use them. As future image consumers and producers, you will want to see images that you remember and make images that others remember.
The goal of this book is to give you a method for analyzing visual messages regardless of the medium of presentation. Without systematically analyzing an image, you may see a televised picture and not notice the individual elements within the frame. You might not consider its content as it relates to the story and to your life. Without considering the image, you will not gain any understanding or personal insights. The picture will simply be another in a long line of forgotten images .Analyzing visual messages makes you take a long, careful look at the pictures you see – a highly satisfying intellectual act. Those images become a part of your general knowledge of the world. You discover how images are linked in ways that you never thought of before. You also become a more interesting curious person.