How to utlise the site for SEO?
 

Hi there, I am trying to gear my site to try and overetake another more established site. Problem is they have 3 years headstart and the fight is definitely an uphill battle. However I feel my attitude, ideas and name will eventually my target audience over.

Problem is moving up in google. How can I get google to focus on the name of my subforums and main categories?

regards