STOP Calling it a FREE upgrade...Because it ISN'T!
 

It's a financial WIN/WIN for you.

You're tricking people into thinking its best not to pay the $130 dollars now - as if they don't they will end up paying $175 when their current active license (which can I remind you we've paid good money for) expires.

However* if they pay $130 now* then they're paying twice for a product which means more money for you.

I hate you as a company now (IP* not VB). I hate the decisions you're making. I hope you collapse because of it.