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BE322 – Entrepreneurship and small business management
Tutor Marked Assessment
SPRING 2013
Case Study ONE: New Owner, Existing Business
Questions:
1-What are the reasons for Anna to buy an existing business? What other important factors she should have taken into consideration before buying this business?
2-The ability and personal characteristics of an entrepreneur exert a powerful influence on the success of a small business.
Explain the characteristics and skills of a successful entrepreneur emphasizing on Anna’s skills that contributed to the success of her business, and analyze how she improved the financial performance of the business and overcame the difficulties knowing that she didn’t have any managerial background.
Case Study TWO – Mac Tools franchise
Questions:
1-Discuss the advantages of franchising according to John and to your own experience and knowledge.
2-Do you think that acquiring a franchise is sufficient alone to run a successful business? Justify your answer, and explain what was behind John’s success of running Mac Tools franchise.
3-If you were to start your own business, would you wish it to be a small business or an entrepreneurial venture? Would you go for a franchise or an independent small business? Justify your answers and mention the type of activity your business would be involved in.