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B301A – Making Sense of Strategy (I)
Spring 2013
An Analysis of the Impact of the Internet on Competition in the Banking Industry, using Porter’s Five Forces Model
By Irene Siaw and Alec Yu
International Journal of Management Vol. 21 No. 4, December 2004
Based on your understanding of the article, answer the followings.
Question 1
Examine how the emergence of the internet is likely to affect the competitive landscape of the banking industry.
Question 2
Provide an analysis of the resources and capabilities a typical bank needs to have to be able to compete in this environment dominated by internet and online banking.
Question 3
The authors argue that certain theories and concepts used to key for competitive advantage in the traditional business environments are no longer important in this new era of internet dominant environment. Explain.
Question 4
Select a bank in your home country and answer the following:
a)Using Porter’s Five Forces model, discuss its competitive environment,
b)how the internet impacts it competitive position and
c)how it has continued to preserve its competitive position.