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B120 TMA Spring 2013
The Four Seasons Corporation
The Four Seasons Corporation is a new firm to the market that is established recently. Since the garment industry is growing in a pace rate worldwide, the company decided initially to focus on this industry. The total available capital of the company is $350,000. The company owes no assets at this stage. As a distinguished graduate from AOU the company decided to appoint you as a consultant. Your main task is preparing a feasibility study to aid the company to make the final decision of its intended business. The following inquiries are the underlying bases for the feasibility study:
1.What market segment will the company be targeting? Why?
2.Which is more appropriate type of business: garment production or retailer? Why?
3.Does the company extends its operation regionally or keep it locally? Why?
4.What type of assets is required?
5.What promotion will be used to get maximum effect?
6.Conduct a SWOT analysis for the company.
7.Prepare the forecasted income statement for the first fiscal year showing profit/losses of the company.
8.As a consultant, what is your final conclusion and recommendation? Why?