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LB160: Professional Communication Skills for Business Studies
Purpose:
• applying SWOT when analyzing a case study (B1S4, pp122).
• including a new one called SWOT- can help in problem identification.
• problem analysis.
Q. In about 300 – 400 words, write an essay analyzing the below case study using the SWOT framework.
Nike’s Goddess
Could a famously masculine company finally click with female customers? That was the challenge behind Nike Goddess, whose goal was to change how the company designed for, sold, and communicated with women.
.
identify the SWOT components as Strengths, Weaknesses, Opportunities and Threats and a mind map to construct the analysis text. Then to write an analytical text for the case study, you may refer to Text 4.3 in the Resource Book 1 as an example.
Some companies, nowadays, are opting to go green by becoming environmentally responsible.
Decide on a company that is considered eco friendly. Then explain the causes that made it become environmentally friendly and the changes it underwent to address the environmental challenge.
well structured essay.
select a specific company that currently respects the environment in terms of, discuss the causes behind its becoming eco-friendly, and the changes it had to incorporate to be labeled green.