Marketing with the Facebook App (branding)
 

Hello to everyone,

I hope someone with some expertice on the facebook app and fan pages can guide me on how to use it to get more visits to my site:

Currently I achieved to connect my facebook app (apps.facebook.com/iubikfb) with my fan page (https://www.facebook.com/pages/Iubik/163462530395781).

I understand that all marketers objective with facebook is making branding by achieving to appear in as many users' walls as possible.

Therefore ...

• how does the facebook app helps me?
• should i target my marketing efforts to make users like my facebook page or my facebook app?

All that the facebook app does is help users interact within facebook with my forum??? if so .... what is the difference of doing that directly on my website???

I am very confuzed ... Please help me!!!