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INTRODUCTION

Success is what dreams are made of. Success is about making it in life. Fast cars, expensive penthouses, designer labels—in other words, high material viability is the new success mantra. Yet we see large hordes of people demanding to do more than that by trying to find a common denominator for success. No longer weighed in terms of tidy bank balances, success is now regarded as all-inclusive quotient of material, emotional and spiritual gratification. Belying Alvin Toffler`s apocalyptic cry against capitalism and urbanization, success does not remain merely a socially abrasive economic phenomenon in a highly competitive world. Today success represents a holistic and positive attitude to life.

Attitude is everything. If you think you can, you most certainly can. Success is not closeted within some kind of brick and mortar premises. It assumes the individuality of a complete act executed with perfection. Material achievements do not define life. We do not remember the sports stars for the products they endorse but the spirit of achievement they represent. In the abundance of positive attitude underlies the grandeur of a truly rewarding and rich life.

Ancient Indian wisdom believes that the most qualifying aspect of success lies in following the four Purusharthas( tenets) of life. The Purusharthas are based on the four tenets of artha (wealth,social security), kama (fulfillment of desire), dharma( principles)and moksha (salvation). Wealth or artha means earthly possessions and material gains. People usually work hard to procure such standards of success, and yet, find themselves wanting more. Desires condemned by puritans the world over, is motivating force behind all action that manifests as success. High moral credo or dharma is a life based on principles. However the crowning glory to successful life is moksha or freedom from all desires. Artha, kama, dharma and moksha patterns a rite of passage for an adult life. According to Indian thought, success depends upon the smooth transition of an individual through each of these passages.

However, the culture factor definitely influences the success expectation among a people.